July 4, 2011
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Category: Featured, SMOWS
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Hello there and happy Monday!
The most searched for word on the internet is “pizza”…So gentlemen “don’t believe what you think” and ladies “don’t believe what you think we think!!!”. In fact Google generously give access to all the ‘hot topics’ for any week here: http://www.google.com/trends
Did you know the fastest growing franchise in America is in fact a pizza company using Advocate marketing. They have gone from 1 store to 450 stores in 2 years.
Advocate Marketing can be used in different ways, depending on the company. You have to match your culture, your willingness to work with Advocates with their willingness to work with you. You can get to these levels by working up the Advocate evolutionary triangle.
We’ll be talking about that next week. In the meantime if you want to know the ‘hot topics’ of the week go here. Would you like your brand, service or organisation to be one of them?
Jake, Cornelis & The TVS team
June 27, 2011
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Category: Featured
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Hello there and Start Monday With a Smile!
This website is sure to delight.
http://stuffwhitepeoplelike.com/
It is full of gems like “black music that is no longer considered cool by black people.”
This week’s WOM thought. Cool products make people talk. These extra long Converse boots are a novelty and the shoes attached are designed by Architects. As we discussed recently in a world of increased parity – it is often the ‘little extras’ that make so much difference and often they aren’t hard to do. Not all of us work in companies that will produce ‘one offs’ or stuff that is outside the ‘market norms’. So we have to find a way to put a twist on what we’ve got.
Here are some examples. There is a cafe in Kingsland New Zealand which is called ‘The Fridge’. It does ‘nice food’, has a ‘nice environment’ and reasonable service but what stands out is they let people write messages on lolly sticks and put them on the wall. People say ‘is that the ‘lolly stick cafe’? Here is another simple example. Carly is an ophthalmologist, when children come and do an eye test with her they leave with a print of a dinosaur on their hands. Why don’t opticians do that? The cost is $2 – it’s a little touch that will have kids talking all day.
And for next week an example that will blow your mind. A bank has instituted a buddy system. A buddy will come and help you out with anything – from shopping to DIY at no extra cost – they can be summoned by touching an application on your phone. Who says banks can’t innovate to create WOM.
And if they can, my dear reader, you have nowhere to hide and no excuses.
Live long and prosper
Jake and Cornelis
March 23, 2011
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Category: Featured, Marketing
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Na een succesvolle proeverij is er behoefte ontstaan aan meer diepgang over dit onderwerp in de vorm van een daadwerkelijke training. Daarom wordt
in samenwerking met Noorderlink op 29 maart 2011 de volledige training nu aangeboden tegen een zeer aantrekkelijke korting voor medewerkers van Noorderlink organisaties.
Kijk op de Noorderlink website voor meer informatie
January 24, 2011
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Category: Featured, Marketing
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January 24, 2011
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Category: Blog, Featured
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Dit artikel verscheen in het Tijdschrift voor Marketing in November:
(klik op de image om de PDF van het artikel te openen)
January 16, 2011
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Category: Featured, Marketing
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Dit artikel is net verschenen in het Tijdschrift voor Marketing over de Management van Word of Mouth:
February 16, 2010
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Category: Featured, Marketing
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De volgende WOM/Referral Marketing Training zal gehouden op:
